Thursday, March 20, 2008

The Qualmark Tourism Rating

In the tourist industry in New Zealand, the goal seems to be to receive a Qualmark endorsement. This seems to be the stamp of approval of the hotel, activity, or business. The site and logo are promoted as New Zealand’s “official” quality tourism website. In the printed maps, brochures, and tourist free guides, the logo is very visible. You can check out the system at

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